Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.
We are offering web site owners a chance to get top 10 search results for your keyword phrases on Google. You only pay for results if you do not get first page results, then you pay nothing. These are Organic page positions, not pay-per click. No daily budget limitations to make your site disappear for the day, no more getting out bid by competitors just month after month first page positions or you pay nothing. Score multiple top ten page positions on the same keyword phrase and block out your competition.
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In general terms, Hummingbird is a step towards the Google algorithm becoming artificially intelligent. Google’s goal is to be able to serve content based on what the searcher wants. A key performance indicator of this development is surely the number of searches a user makes in a short space of time (the higher number of searches denoting that the content is not relevant to their query) and also the number of pages a user visits per search term.
For example, 8 years ago 30% of searchers would look at search results past page one of Google. Today, it is only 10% and it is likely to decrease as Google improves the indexing of searches against the real intent of the search (thus making it even more significant to increase SEO rankings).
So let’s have a look at Hummingbird in detail. What are the changes and what does this mean for search marketers and website owners.
There are Advantages of using YouTube Social Media as a tool for ranking well in the Google search results.
As most of us are aware, getting your web site a first-page Google result is harder than ever. Not only do Google’s search and indexing algorithms continue to evolve in complexity, but Google has given over more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web results that would have otherwise competed for first page rankings.
This presents a challenge for small business web sites, but also presents opportunities as well. Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings. In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.
Your web pages can display your videos as a play list
this is also a good practice for displaying your YouTube Channel and it is interesting to your viewers
to watch as well.
1. You need to Upload your video to YouTube.
The advantage of this is that you are 100% certain to be indexed into Google’s search engine. This does not guarantee you’ll get a first-page result, but at least it ensures that Google knows your content exists.
The drawback, of course, is that anyone who clicks on a YouTube result will be taken to YouTube, which may be fine if your web site information and phone number are in the video (this way, you only care that people watch your video). Your goal is driving traffic to your web site and making your phone ring.
Your other alternative is:
2. Video SEO
Video SEO is a set of techniques designed to make sure that:
Google finds your video content
Google successfully indexes your video content
Google will display your video content when specific keywords are entered as search terms
Here’s how to make it work:
You Need Video Content
Google is fairly flexible in what it considers to be video content. You can use actual video footage, but screen captures, slide shows, animated Power Point slides, and other content will work just as well. Google can’t actually “see” what’s inside the video content, so it relies on title and other meta-data to determine what content your video actually contains.
Submission, Not Discovery
With traditional web pages, Google utilizes crawlers to discover and index web content. Unfortunately, Google can’t read Flash very well (although it is trying), and as a result, most video content is invisible to Google’s search crawlers. Therefore, the best way to appear in Google’s blended search results is to submit your video to Google using a Video Site map. This is similar to an XML site map, but is formatted specifically for video, and only contains information about your video content. It is submitted using Google’s Webmaster Tools.
The most common error in Video SEO is to assume that because you have submitted the web page on which a video resides, that the video content itself is being indexed.
You’ll also need to make sure that you have a robots.txt file on all video pages, to ensure that Google can easily verify that the locations on the Web you’ve submitted do in fact exist, and that they contain embed codes which indicate the presence of a video.
Title and Title Tags
When ranking videos, Google primarily considers the match between search keywords and the video title. Although Google allows you to submit other meta-data such as description and keywords, these currently don’t have much influence on your search ranking. Google likes it when the title tag of the page matches the title of the video, and will give a higher weighting for results where this is the case.
Video SEO is Long Tail
Like traditional SEO, you’re much more likely to see results with Video SEO if you target more specific, or longer tail, search terms. A video titled “Dog” is unlikely to produce a first-page ranking, while a video titled “German Shepherd Police Dog” will be more likely to score well in Google’s algorithm. Since Google can’t determine the actual content of the video, you might consider submitting the same video multiple times with different titles that match potential search terms.
New and Small Don’t Matter
With traditional SEO, the age of a web site is an important consideration for Google in deciding its ranking. Google also considers things like the number of pages on the site, and the number of links to the site, along with the importance of the places those links originate.
In Video SEO, none of this matters. This means that even new sites and small sites can compete on equal footing with larger and more established players. Publishers who are too small or too new to even consider traditional SEO can still be taking advantage of Video SEO opportunities.
For the Foreseeable Future, Video SEO is a Winning Strategy
As time goes by, Google’s discovery and indexing of video content will no doubt become more sophisticated, and as competition for video results increases, it will become harder for sites to achieve these first-page rankings. However, the number of web pages still massively outnumbers indexed video assets, and for as long as that continues, publishers will have an opportunity to jump to the top of Google’s search results through Video SEO.
As of March 2012, 72.4 million sites were running on the CMS, amounting to 25% of all web sites operating on the Internet. With that gaudy figure in mind, it should come as little surprise that hackers have flocked to exploit the weaknesses of WordPress. Last April, a massive army of botnets were created to infiltrate WordPress sites using the "admin" user name via brute force attacks. Every day 30 to 40,000 attacks take place because owners allow their sites to become easy prey for these nefarious individuals.
It's time to ensure you aren't one of them. Let's take a look at some easy ways to protect your WordPress site, helping you sleep a little easier at night.
#1. Do not use WORDPRESS it is subject to security issues and it does not score on Google's organic search results as well as a custom site made by a knowledgeable and experienced web designer. A web designer knows more than how to put pictures and text on a web page. There are best practices as in all areas, understanding the marketing benefits and effective use of social media is an exacting balance that needs to be maintained in the competitive arena of online marketing.
As an example, I may be able to design my own kitchen cabinets and buy the tools and materials needed to achieve what I have in mind but, I am not so sure I want to live with the results of my project as a novices carpenter, after all my home is an important investment will be
what people see when they come to see me... I think I want someone who is really good at his trade to do this for me, I believe it is worth the money.
Make sure your web site is getting a top ranking score on Google, Yahoo and Bing. By a top score we mean visible on the first two or three pages, preferably in the first page of Google results. We can
assure this consistent placement in the organic ranking without
using Pay Per Click strategy (ouch!). To satisfy the ever changing
algorithms used by the search engine we consistently schedule updates to your web site and social media as well as maintain your back links and directory listings.
Not only does your social media give you maximum exposure to your existing customers and clients it also expands you audience as well when approach from a marketing point of view. In addition your; facebook, twitter, linkedin, youtube, pintrest and many others give your site valuable back links contributing to your visibility in the search engines through link popularity. This is a large part of the SEO process
and must be included in you internet marketing to achieve top ranking.
By subscribing to our monthly SEO updating service your business will be promoted with the search engines, with industry specific online marketing campaigns and build up your viability as well as your web sites traffic which lead to increased sales!