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Key Word PhrasesFirst let’s find out what is a long tail keyword? These are primarily 3 or 5 keywords which are very specific to what your website is selling and what people are looking for. Keyword tools like wordtracker and keyword discovery help you find out keyword phrases for that specific market. An example would be, if you are looking to position your hotel located near casinos in Atlantic City for a discount package, a good long tail keyword phrase would be “atlantic city casino hotel package discount”. There are 3 benefits to having long tail keywords Here’s benefit #1. When you have a specifically targeted long tail keyword, customers are looking for exactly that particular information. These specific search triggers higher conversion to your website than the other generic keywords Secondly, specific multi-word keyword phrases have a tendency to rank much higher and better than single or dual word keyword phrases. For example: “romantic jacuzzi hotel rooms in atlantic city new jersey” would rank much better because people are specifically looking for hotels in Atlantic City with Jacuzzi versus having a generic keyword like “Jacuzzi hotels NJ” Also in my research I found Google prefers sites which have lot of good content. Make sure to offer substantial, unique and relevant information to each and every page. And incorporate long tail keywords to these unique pages. Finally, here’s a cool tool that will help figure out your websites long tail keywords or help you spy on your competitors long tail keywords which are ranking high; through seodigger. It is a free tool which allows you to put in your website URL and shows all the top 20 keywords that rank high. Go to http://seodigger.com and register yourself for free.
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Keywords phrases in linking textOften simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully. If I was refer people to this article I could use the linking text, ‘Latest article’: the text is meaningful, clear and wouldn't need to change every time I published a new article. However, I'd be missing out on some important opportunities. Using the actual title of the article, ‘Keyword phrases in linking text’, is a much better option. To help determine your most effective keyword phrases, you can use the excellent Wordtracker14 service. Initially, this may seem like a lot of work but the benefits can be tremendous. If you plan methodically and practice, using keyword phrases in your linking text will become second nature - and a highly effective way of engaging your website visitors and boosting your search engine results. To request more information click here to fill out our form. We have helped dozens of small businesses and start up companies to get their
products and services noticed so that they can achieve success they have planned
on for themselves and their families.
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It's important to place keyword phrases into linking text for two reasons:
In highly competitive situations the extra ‘points’ that Google gives can mean the difference from appearing on the first page of results and appearing nowhere. To embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you. Logo Master Web Design Portfolio of ServicesOur web design services include Search Engine Optimization and Google webmaster tools including Google Analytics and
Each one uses a different criteria for what web site gets the highest rankings. What may get you a #1 position in MSN may get you a #50 position in HotBot.SEO - Search Engine Optimization This is one of the best ways to increase your web traffic and your bottom line profits.
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